The Luxury Market Surges in Los Cabos
Hoteliers are betting on Los Cabos’ reputation as a top destination for luxury travelers, as they continue to bring upscale brands to the area. The good news: it seems to be paying off.
First Published by TravelMarketReport.com, January 7, 2016 by Jessica Montevago
The hot spot saw a 14.7% tourism increase in 2015 compared to 2014, welcoming more than 1.5 million tourists a year. Delta Vacations and Aeromexico Vacations bookings to the destination have seen “healthy double-digit increases,” said Delta Vacations senior vice president of marketing and product development Tina Iglio.
Iglio predicts Los Cabos will “represent a huge opportunity for travel agents in 2016.”
Located on the southern tip of Mexico’s Baja California Peninsula, Los Cabos comprises Cabo San Lucas and San José del Cabo. Tourists flock to the spot where the desert meets the sea and the Gulf of California meets the Pacific Ocean. Besides the picturesque view, Los Cabos offers a broad range of leisure activities, from golfing to whale-watching to visiting historic sites.
Tourists can experience Old Mexico in the 200-year-old city of San Jose del Cabo. The quieter side of Los Cabos, the city offers travelers a window into the country’s culture. Paintings and sculptures from contemporary Mexican artists are on display at high-end galleries, creating an impressive art scene in the community.
Meanwhile, Cabo San Lucas, known for its party atmosphere, boasts an active nightlife, as well as shopping and fine dining.
Los Cabos also has become known for its golf scene. It has several world-class courses, and the $200 million Diamante Golf Course, designed by former PGA champion Davis Love III, this year was named Mexico’s best course by Golf Digest.
“There’s so much to see and do,” Iglio said. “It’s truly a one-of-a-kind destination.”